Satisfied customers - Together successful! - Ethical pharmaceutical marketing

Satisfied customers - Together successful!

Our most important goals are successful concepts and satisfied customers. Good service always means satisfied customers! Hence, our ongoing motto is: To our customers we always say 'Yes' - we will develop solutions and meet the customer's needs!

To grow with each of our customers - this is the appropriate way to be 'together successful'! With dialogue in partnership and our know-how we can be successful together and offer you high efficiency.

Ethical pharmaceutical marketing

«Health is mankind's most precious possession, and pharmaceuticals make a key contribution to every individual's health and well-being.» These are the primary words of the 'Code of Conduct' of the Members of the Association 'Freiwillige Selbstkontrolle für die Arzneimittelindustrie e.V.' (FSA; FSA Code of Conduct). Furthermore it says: «...It is, therefore, an indispensable task of any pharmaceutical undertaking to provide healthcare professionals with all necessary and suitable information regarding the significance and characteristics of medicinal products by considering both the possible applications and benefits of pharmaceuticals as well as the limits and risks of their application by taking account of the latest findings of medical sciences.»as well as «Advertising is a key element of market economy and an expression of intense competition within the pharmaceutical industry. This Code of Conduct is not intended to restrain fair competition. Rather, for the members of the FSA, the principle applies that pharmaceuticals are to be adequately advertised, avoiding unfair practices and conflicts with healthcare professionals in relation to professional ethics.»

Frequently appearing negative press releases on inappropriate advertising practices create a need for a compliance with the FSA Code of Conduct. Hence, the members of the VFA (Verband Forschender Arzneimittelhersteller e.V.) have, together with other companies, committed themselves to comply with the FSA Code of Conduct.

MEDAHCON will support your work in compliance with the Code of Conduct. We are well convinced of the basic principles of ethical marketing in the pharmaceutical and healthcare systems. We are familiar with all details of the regulations, laws and the specifications of the Code of Conduct.

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